Blog
What we're learning about phone calls, small businesses, and the rules that apply when a machine picks up.
- answering servicepricingsmall business
Telephone Answering Service Costs UK (2026)
Published UK prices for call answering services, per call and per month, what an in-house receptionist really costs, and where AI answering sits. All sourced.
- getting startedcall handlinggreetings
What to put in your AI agent's opening line
The greeting is the one part of the call you control word for word. What it needs to do in a single breath, and the four habits worth dropping.
- complianceAI disclosureUK
Do you have to tell callers they're speaking to an AI?
In the UK, no law requires it. Even the ICO code everyone is citing hasn't been written yet. Here's what actually applies, and why we'd still say it.
- phone numberscall forwardinggetting started
Can you keep your phone number with an AI answering service?
Yes, and you almost certainly should forward rather than port. What each option does, what it costs, and the two things worth checking with your provider first.
- complianceUK GDPRdata protection
What UK GDPR requires when an AI answers your phone
Transcripts are personal data, call recordings usually aren't biometric data, and the retention question is the one that bites. A practical read of the rules.
- missed callsplumbers
Voice AI for plumbers: answering the calls you can't take
You can't pick up with both hands under a sink, and the callback usually comes too late. What the options are, what they cost, and what the evidence supports.
- missed callsestate agents
Voice AI for estate agents: answering an empty branch
Viewings take your people out of the office, which is exactly when the phone rings. The options, and what the evidence on response speed really says.
- missed callssmall business
How much does a missed call cost a small business?
Missed calls leave no trace in your accounts, so the loss stays invisible. Here's the arithmetic, and which of the widely quoted statistics hold up.
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